CaesarStone Shines As Premiere Countertop in "The Nanny Diaries," Starring Scarlett Johansson & Laura Linney
SUN VALLEY, Calif. (March 9, 2007) – CaesarStone goes Hollywood! Opening in theatres April 20, 2007, CaesarStone stars as the “premiere” kitchen countertop in MGM’s “The Nanny Diaries.” All CaesarStone approved dealers will automatically be entered to win a ticket to the New York City premiere event, including round trip airfare and hotel accommodations. In addition, a separate contest is open to the public. For “The Premiere Countertop Contest” details and easy online registration, consumers can visit CaesarStone’s website at www.caesarstoneus.com. Both winners will be announced around April 2. “The Nanny Diaries” is a Weinstein Company presentation being theatrically distributed in the U.S. by Metro-Goldwyn-Mayer Studios Inc. (MGM).
“This was a fantastic opportunity for CaesarStone to showcase its brand in a unique way and benefit from broad consumer exposure," said Arik Tendler, president, CaesarStone. “A big part of a typical family’s life happens right in their kitchen. This is just as true in the movies. The kitchen set is the perfect backdrop to bring awareness to the CaesarStone product.”
“The Nanny Diaries” tells the story of the emotional and often humorous journey of Annie Braddock (Johansson), a young woman from a working-class neighborhood in New Jersey, struggling to understand her place in the world. Fresh out of college, she gets tremendous pressure from her nurse mother to find a respectable position in the business world although Annie would prefer to trade in her blackberry for an anthropologist's field diary. Through a serendipitous meeting, Annie ends up in the elite and ritualistic culture of Manhattan's Upper East Side -- as remote from Annie's suburban New Jersey upbringing as life in an Amazon tribal village. Choosing to duck out of real life, Annie accepts the position as a nanny for a wealthy family, referred to as simply "the X's." She quickly learns that life is not very rosy on the other side of the tax bracket, as she must cater to the every whim of Mrs. X (Linney) and her precocious son Grayer, while attempting to avoid the formidable Mr. X (Giamatti). Life becomes even more complicated when Annie falls for a gorgeous Park Avenue Hottie (Evans), and she's forced to explore her identity as never before.
CaesarStone is the original quartz surface manufacturer. The company is headquartered in Southern California with offices in Los Angeles, CA;, San Francisco, CA, San Diego, CA, Seattle, WA, Miami, FL and New York City. CaesarStone produces premium quartz surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. Price range is from $70 to $120 per square foot installed. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.
Offering a Llifetime Warranty as of February 15, 2008, their products are stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from Good Housekeeping Research Institute in addition to ISO 14001 (environmental management system), ISO 9002 (quality management standard) and NSF (public health and safety) certification.
For more information about CaesarStone and its products, please visit the company's website at www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).