World Countertop Leader Opens New Sales and Marketing Channels
Charlotte, NC (January 6th, 2021)—As a mark of progress to its North American Growth Acceleration Plan, Caesarstone U.S. today announces the strategic acquisition of Omicron Granite and Tile. This will immediately increase Caesarstone’s distribution network and provide seventeen new locations from which Caesarstone will operate and present its industry-leading surfaces.
Based in Pompano Beach, Florida, Omicron Granite and Tile, a market leading supplier of quartz and stone surfaces, owns and operates seventeen showrooms and indoor warehouses across the Southeast and Ohio Valley regions of the United States.
This acquisition leverages the strength of the Caesarstone® brand in the U.S. through a robust distribution network, to best serve customers and promote its award-winning designs. This aligns with Caesarstone’s strategic mission to become the brand of choice in countertops globally, with a focus on enhanced customer experience.
“This acquisition enhances Caesarstone’s value to customers and consumers as Omicron’s geographic footprint will further extend our distribution initiatives and drives our ability to accelerate growth in these two key markets as we work toward exceeding our goals in 2021 and beyond,” said Ken Williams, President, Caesarstone North America. “We are thrilled to find a strong strategic partner with Omicron, whose high performing teams, and strong customer base fit seamlessly in our accelerated growth plans.
Combining these two organizations will unlock synergies that create value for all internal and external stakeholders, and further opportunities to grow the Caesarstone brand.” Said Fred Cohen, President of Omicron: “over the past several months I have been working closely with the Caesarstone® leadership team to ensure a smooth and positive transition for our employees, customers, and suppliers. We look forward to joining the Caesarstone® organization.”
Caesarstone is a leading manufacturer of premium quality quartz surfaces. Established in 1987, the company pioneered high-quality surfaces utilizing advanced technologies and expertise. Caesarstone continues to lead the industry with new trends and colors of high-quality surface consisting of up to 93% quartz, they retain the cool tactile qualities of nature’s strong stones with enormous application possibilities including kitchen countertops, bathroom vanities, wall paneling, furniture and more. Caesarstone offers a product that is highly functional, design-forward and beautiful. The unique and rich variety of colors, patterns and textures enable customers to find their ‘ultimate surface’ and create their own unique space. Caesarstone’s extensive designs are constantly evolving and developing to meet the latest global trends and the highest level of international quality standards. More information on Caesarstone: caesarstoneus.com, Facebook, Twitter, YouTube, Pinterest, and Instagram.