Crisp Pearly Lustres and Soft Sandy Hues Designed to
Provide Sense of Wellness & Serenity to Any Space
CHARLOTTE, NC (January 29, 2021) — Caesarstone, the inventor of quartz surfacing, will debut the striking new WHITELIGHT COLLECTION February 9-12 at the Kitchen & Bath Industry Show (KBIS) and International Builders’ Show (IBS), which for the very first time will take place virtually. The array of lighter neutral colors captures the movement and drama of natural stone, giving it the unparalleled durability and superlative performance for which CAESARSTONE is famous.
The WHITELIGHT COLLECTION includes three new designs: the sophisticated sandy tones of 5222 ADAMINA, the flowing beauty of dynamic veining with 5171 ARABETTO, and the graceful timelessness of the classic 5112 ATERRA BLANCA. All of which will be available to consumers in mid-March. These will be featured alongside Caesarstone’s reimagined calacatta gold) 5114 CALACATTA MAXIMUS and the stylish beauty 5151 EMPIRA WHITE. Also part of the WHITELIGHT COLLECTION: 5143 White Attica, 1111 Vivid White, and 5031 STATUARIO MAXIMUS.
“We are so pleased to introduce this new collection to our customers, partners and friends at KBIS,” said Elizabeth Margles, VP of Marketing Caesarstone North America. “WHITELIGHT so perfectly reflects the best of what we do at CAESARSTONE into two perfectly designed new colors. They distill the earthy warmth of the outdoors into a sophisticated backdrop for our lives, offering a sense of wellness and serenity. We are proud to continue to lead the industry with design innovations and surfaces that are guaranteed for a lifetime.”
The WHITELIGHT COLLECTION is a beacon of clean and straight-forward neutrals, bringing earthy warmth and serenity into the home with crisp pearly lustres and soft hues. The array of colors—from the misty white & earthy veins of 5112 ATERRA BLANCA to the white with copper and jade of 5171 ARABETTO—are fresh and sophisticated while also being inviting and embracing.
The WHITELIGHT COLLECTION includes:
Marble always leaves a lasting impression. With Arabetto, CAESARSTONE has translated elaborate swirls into a complex mineral composition, woven with the delicacy of fine thread. Arabetto updates an elaborate marble with a web of studied jade and copper lines distributed across a pure white base with denser grey and dark grey veining that adds a bold and refreshing direction to the surface. This movement is given further dimension by organic inner areas of translucent veins that are set deeper into its Polished finish.
5112 ATERRA BLANCA
Aterra Blanca is an elegant surface featuring a misty white base with fine earthy veins that transcend the entire slab. The material incorporates CAESARSTONE’s latest technologies, achieving a translucent base that brings out emotional depth in the surface and in its delicate dimensional veining. With a Polished finish, these cloudy layers achieve a subtle yet evocative and textured look.
Three shades of sand compose Adamina’s earthy complexion, translating the beautiful serenity of the desert into a soft neutral that gently reflects light and brings tenderness into a room. Paler touches of taupe veil the surface and add dimension, like undulating waves carrying the eye
across the surface. Its Natural finish has a slight texture one can feel while maintaining the durability and easy care synonymous with all CAESARSTONE products.
Displayed alongside these new colors, will be two recent additions to the CAESARSTONE family:
5114 CALACATTA MAXIMUS
This dramatic design immediately impresses with oversized veining moving across the intricate terrain of the slab. Adding stunning natural decoration and contrast to its pure white background, these soft greige veins are intensified by fine copper-gold outlines, perfectly replicating the mineral deposits found in nature. Available in Polished and Natural finishes.
It was artfully designed with fluid veining to showcase the beauty of the stone. In a true industry breakthrough, CAESARSTONE perfected this innovation which enables designers to utilize two slabs of the same stone and line up the edges to create a long, seamless look. This innovation in design and production means that, for the first time, slabs can be lined up to create a “super max” length for large islands, countertops, backsplashes, shower walls and feature walls – effectively creating a statement piece of art within any space.
5151 EMPIRA WHITE
Soft, refined ebony veining traverses a pure white base, creating an interplay between color, movement and emotion. The uplifting surface is an interpretation of authentic Calacatta marble and its timeless, yet urban look. Reliable and versatile for either residential or hospitality settings, Empira White is inherently elegant. This reinvigorated classic for bars, counters and islands purveys sustainable style with a Polished finish and guaranteed longevity.
Like all Caesarstone quartz surfaces, the new WHITELIGHT COLLECTION is the ultimate combination of nature and technology: premium, high-quality quartz that is nonporous, durable, flexible, scratch and stain resistant, mold and mildew resistant and lower maintenance than other natural surface materials. CAESARSTONE surfaces never need sealing.
Caesarstone is a leading manufacturer of premium quality quartz surfaces. Established in 1987, the company pioneered high-quality surfaces utilizing advanced technologies and expertise. Caesarstone continues to lead the industry with new trends and colors of high-quality surface consisting of up to 93% quartz, they retain the cool tactile qualities of nature’s strong stones with enormous application possibilities including kitchen countertops, bathroom vanities, wall paneling, furniture and more. Caesarstone offers a product that is highly functional, design forward and beautiful. The unique and rich variety of colors, patterns and textures enable customers to find their ‘ultimate surface’ and create their own unique space. Caesarstone’s extensive designs are constantly evolving and developing to meet the latest global trends and the highest level of international quality standards. More information on Caesarstone: caesarstoneus.com, Facebook, Twitter, YouTube, Pinterest, and Instagram.