CaesarStone Unveils New Brand Identity at KBIS
LAS VEGAS (May 8, 2007) — CaesarStone, the original quartz surface manufacturer, formally unveiled a new brand identity today that represents a significant milestone in the company’s history and further signifies its evolution in becoming the industry’s leading brand.
“Since it’s humble beginnings in an Israeli kibbutz, to today as an internationally renowned quartz manufacturer, CaesarStone has grown significantly,” said Arik Tendler, president of CaesarStone U.S. “CaesarStone is committed to being the premier supplier of quartz surfaces and it was the right time to provide a worldwide cohesive image that would match our product and company’s success.”
A central part of its new look, CaesarStone’s logo was updated and refined with a unique type treatment. Keeping an element of the company’s signature column, the new logo is meant as a nod to the past, with an eye towards the future, holding its own against other recognizable brands in the kitchen and bath industry.
CaesarStone’s new branding simplifies and unifies the look and feel through all marketing materials, such as the website, advertising, literature, signage, packaging and point of purchase. CaesarStone’s new brand identity was made to better communicate and emphasize its reputation in the industry as “the professional’s choice.” This position easily resonates with both the professionals that use its quartz surface, as well as the consumers that choose it.
“CaesarStone’s contemporary new look was created to clearly communicate our commitment to setting ourselves apart from the competition,” said Tendler. “Our mission is to convey that CaesarStone is a brand that both consumers and professionals can trust. We continue to prove that by exceeding the customer’s expectations, giving superior service, providing innovative and sophisticated design and producing a superior product.”
CaesarStone is the original quartz surface manufacturer. The company is headquartered in Southern California with offices in Los Angeles, CA;, San Francisco, CA, San Diego, CA, Seattle, WA, Miami, FL and New York City. CaesarStone produces premium quartz surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. Price range is from $70 to $120 per square foot installed. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.
Offering a Llifetime Warranty as of February 15, 2008, their products are stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from Good Housekeeping Research Institute in addition to ISO 14001 (environmental management system), ISO 9002 (quality management standard) and NSF (public health and safety) certification.
For more information about CaesarStone and its products, please visit the company's website at www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).