CaesarStone Chosen As Official Countertop For Good Housekeeping's Famed Research Institute Located In New York City's New Hearst Tower
Sun Valley, Calif. (Nov. 8, 2006) —Spanning across the 29th floor of New York City’s new Hearst Tower, the impressive Good Housekeeping Research Institute boasts 2,800 square feet of brilliant white CaesarStone quartz countertops. Designed by award-winning architect Lord Norman Foster, the 16,000 square foot Research Institute has been a trusted source for consumer research and original recipes since 1909. Creating a beautiful custom color just for the Institute, CaesarStone was chosen over all other surface manufacturers for its numerous benefits, including durability, low maintenance and resistance to heat, cold, stains and scratches. CaesarStone is also non-porous making it resistant to dangerous mold, mildew and bacteria.
“CaesarStone was selected over other countertop materials for its ability to meet the specific demands of the designer and to provide an extremely homogeneous material,” said Pat Haegele, publisher of Good Housekeeping magazine. “Our choice was critical since the Good Housekeeping Research Institute is not a typical kitchen with limited countertops, rather the surfaces are expansive and very prominent. The space is not only a highly functioning laboratory environment, but also a tour destination for readers, consumers and advertisers.”
Featuring spectacular floor-to-ceiling views of Manhattan’s skyline, the expansive Research Institute took over six months to build and officially opened on Oct. 9th. Adding to the modern appearance, CaesarStone’s bright white countertops blend seamlessly with the custom-created white cabinetry and sleek stainless steel appliances. Made of up to 93 percent quartz and 7 percent polyresin, CaesarStone’s countertops provide the perfect place to test and photograph hundreds of recipes.
“CaesarStone is thrilled to be a major part of the Good Housekeeping Research Institute,” said Arik Tendler, president of CaesarStone. “I am pleased that we can share a piece of American tradition, taking part in educating readers across the United States.”
In addition to being the official countertop for the Good Housekeeping Research Institute, CaesarStone is backed by the Good Housekeeping Seal. The prestigious Seal is a highly recognized statement of the magazine’s distinguished consumer policy and guarantees a refund or replacement on any product found to be defective within two years from the date of purchase.
The Hearst Tower and the Good Housekeeping Research Institute is located at 300 West 57th Street, New York, NY 10019. For more information about CaesarStone’s quartz surfaces, please visit www.caesarstoneus.com. For more information about the Research Institute, please visit www.goodhousekeeping.com.
CaesarStone is the original quartz surface manufacturer. The company is headquartered in Southern California with offices in Los Angeles, CA;, San Francisco, CA, San Diego, CA, Seattle, WA, Miami, FL and New York City. CaesarStone produces premium quartz surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. Price range is from $70 to $120 per square foot installed. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.
Offering a Lifetime Warranty as of February 15, 2008, their products are stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from Good Housekeeping Research Institute in addition to ISO 14001 (environmental management system), ISO 9002 (quality management standard) and NSF (public health and safety) certification.
For more information about CaesarStone and its products, please visit the company's website at www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).