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Reading: Omicron Acquisition Provides New Sales and Marketing Channels for Caesarstone

Omicron Acquisition Provides New Sales and Marketing Channels for Caesarstone

03/09/2021
Less than 1 minute read

Caesarstone announced a strategic acquisition of Omicron Granite and Tile at the beginning of 2021. Omicron is a market leading supplier of quartz and stone surfaces that owned and operated 17 showrooms and indoor warehouses across the Southeast and Ohio Valley regions.

The purchase and resulting partnership combine the strength of the Caesarstone brand with the distribution network of Omicron to serve customers even better. It also helps Caesarstone promote its award-winning designs and aligns with its strategic mission to become the brand of choice in surfaces across the globe.

“The Caesarstone and Omicron alliance will immediately increase our distribution network by giving us nearly 20 new locations to operate and present our industry-leading surfaces,” said Elizabeth Margles, Vice President of Marketing for Caesarstone North America. “It’s also a mark of progress against our North American Growth Acceleration Plan.”

Omicron’s already high-performing team and strong customer base fits seamlessly into Caesarstone’s accelerated growth plans. Both organizations are working together to ensure a smooth and positive transition for all employees, customers and suppliers, as we move to offer a singular brand across all locations.