Caesarstone Makes a White Hot Debut at EuroCucina 2012
VAN NUYS, Calif.—April 30, 2012—Caesarstone made a first-time appearance at EuroCucina 2012 in Milan, Italy April 17-22. The world-renown event, EuroCucina, the International Kitchen Furniture Exhibition, is the only international kitchen tradeshow, and is known for bringing the biggest and best names in kitchen design and innovation together to showcase the latest in kitchen products, furniture, and accessories.
One of 150 stringently selected exhibitors, Caesarstone – who was the only surfacing company in attendance – showcased a remarkable and fully functional kitchen gleaming white with the embossed, textured surface, White Crocodile – part of their Motivo line. At the heart of the kitchen, which was the main attraction of Caesarstone's nearly 1,000 square foot booth, was a massive 30-foot long island equipped with touch screen functionality which allowed for the three countertop surfaces and 12 massive drawers to slide open, revealing more space, and other functional aspects of the kitchen. Behind the island was the custom cabinetry made up of nine sliding doors all covered in White Crocodile.
"The kitchen accomplished so much more than simply functional yet elegant design. The technology built into the kitchen was truly innovative. With the press of a button you could reveal the sink and stove, as well as create a bar on the other side. All the drawers and cabinets were covered with White Crocodile using a technique which involved slicing a 2cm slab in half. EuroCucina really gave us a chance to shine. To show how far we've come as a global company and that we are leaders in innovation," said Maggie Amir, Brand Manager, Caesarstone USA, Inc.
Designed by Caesarstone in partnership with Israeli manufacturing company, Regba, the kitchen made a lasting impression on the thousands of designers and international industry professionals in attendance. Hundreds stopped by the booth each day for Happy Hour to enjoy food and beverages prepared by top chefs and hosted by representatives of each of the 44 international Caesarstone divisions.
"Though we were considered the ‘new kids on the block,' I think this event really allowed Caesarstone to prove that we are not just a stone company. The kitchen reflected our vision of the company itself: Innovation, sophistication, forward-thinking design, and unique applications. We have always encouraged our customers to be inspired and to create their own extraordinary spaces. Being a part of such an internationally acclaimed event was truly an incredible experience, " commented Sagi Cohen – CEO, Caesarstone USA, Inc.
About Caesarstone USA
Caesarstone is the original quartz countertops and surfaces manufacturer. Caesarstone is headquartered in Southern California with sales divisions and major distribution centers in Los Angeles, San Francisco, Seattle, Colorado, Miami, New York, Atlanta, St. Louis and Dallas. Caesarstone's Independent Distributors are located in Illinois, Indiana, Wisconsin, Philadelphia, North Carolina, Connecticut, Massachusetts, Arizona and Utah. Caesarstone's premium quartz countertops and surfaces complement any design, from traditional to contemporary, for both home and commercial applications. Caesarstone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide. Offering a Residential Lifetime Warranty, Caesarstone countertops and surfaces are nonporous, stain, scratch and heat resistant. Caesarstone has earned the respected Good Housekeeping Seal from the Good Housekeeping Research Institute and is in compliance with stringent international environmental standards including ISO 14001 (environmental management system), ISO 9002 (quality management standard), and NSF (public health and safety).
Using only sustainable materials, Caesarstone is GREENGUARD certified and is a member of the U.S. Green Building Council (USGBC). For more information about Caesarstone and its products, please visit the company's website at http://www.caesarstoneus.com, or call toll-free 877-9QUARTZ (877-978-2789).