Caesarstone introduces Pure White.
Van Nuys, CA CaesarStone, the original quartz surface manufacturer, launches “Pure White” (1141) the “whitest white” in quartz countertops & surfaces, it was announced today by Arik Tendler, president of CaesarStone.
“Our CaesarStone international R&D team, with its finger on the pulse of the latest colors and trends, determined that ‘White is the new black’ and is the hot new color choice for residential and commercial usage,” said Tendler.
Pure White, the “Whitest White” in quartz surfaces, features a beautiful silk finish and is perfect for hospitality designs, smart office spaces, stunning kitchen countertops to match white lacquer cabinets, shower walls, bar tops, custom-made furniture and wherever your imagination takes you.
“Since our products are made from up to 93% natural quartz, naturally, there are varying shades and undertones even in the lightest of quartz,” continued Tendler. “Creating just the right consistency and pigment for Pure White was a challenge. We’re so proud to present this beautiful addition to our color line up.”
Pure White, like all CaesarStone surfaces, is scratch, stain, crack and heat resistant. It is also resistant to most household chemicals and is nonabsorbent, nonporous and mold and mildew resistant. Additionally, CaesarStone is the only quartz countertops & surfaces manufacturer that stands behind their products by offering a Lifetime Residential Warranty and a 10-year Limited Commercial Warranty. CaesarStone will support the launch of Pure White with a national print advertising campaign and a variety of online initiatives.
CaesarStone is the original quartz surface manufacturer. The company is headquartered in Southern California with offices in Los Angeles, San Francisco, San Diego, Seattle Miami, New York, Atlanta, St. Louis and Dallas. CaesarStone produces premium quartz countertops & surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.
Offering a Residential Lifetime Warranty, CaesarStone products are nonporous, stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from the Good Housekeeping Research Institute and is in compliance with stringent international environmental standards including ISO 14001 (environmental management system), ISO 9002 (quality management standard), and NSF (public health and safety). A sustainable material, CaesarStone is GREENGUARD certified and is a member of the U.S. Green Building Council (USGBC).
For more information about CaesarStone and its products, please visit the company’s website at www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).