It's Show Time!
Via Alta Productions – Mario Batali’s production company creating innovative food, cooking and lifestyle programming in the digital space – recently unveiled its new production studio and state-of-the-art test kitchen.
A beautiful and modern space, the Via Alta Studio is located in Manhattan’s Flatiron District. It provides a space to film and photograph a number of Via Alta Productions’ projects, including its weekly “How to Tuesday” series, as well as upcoming creative “out-of-house” projects with various chefs and friends of Via Alta. In officially launching the kitchen, Mario plans to take Via Alta to the next level and create a steady flow of both in-house projects and other culinary and lifestyle productions.
The studio is furnished by Manhattan Center for Kitchen & Bath (MCK+B), Jenn-Air®, and Caesarstone®. It is a concept built of smart custom design and quality materials and appliances, featuring advanced functionality, simple sophistication and minimalist versatility that allows the style and tenor of shoots to be easily adaptive, depending on the project.
“The studio kitchen will take Via Alta’s programming to the next level! A camera-ready space is critical for our future production endeavors. But we’re also excited to use the space for other projects like large and small-scale photo shoots, media interviews, demonstrations and recipe development for both in-house and out-of-house friends and family,” says Mario Batali, chef and founder of Via Alta Studios.
Gregory Hitchcock of MCK+B designed the kitchen. He worked closely with Mario’s team and his restaurant designers to create a kitchen that not only looks attractive, but functions like a professional kitchen and creates beautiful imagery on-screen. Mario’s hands-on approach to the design and function created the perfect blend of a “home” kitchen that functions well for a professional chef and also looks fantastic when filmed.
Quartz Countertops were provided by Caesarstone, with a honed finish and a neutral palette to diminish reflection when filming, creating a clean and elegant look that focuses attention on the food.